The Half As Lazy Hare

A friend of mine recently pointed out that in the race between the hare and the tortoise, the hare lost because he was too lazy and would have won easily if he had only been half as lazy in the first place. So, in his opinion, slow and steady wins the race only when fast and dynamic underestimates the task and time remaining. And I agree.

In setting up a media strategy, people often wait until the last possible moment to choose the method that best suits their needs. And in so doing, often choose what is "good enough" for the moment instead of what could be outstanding for the event. Others begin well in advance, but find themselves stymied by all the alternatives available and the details of each one. They quite often plod slowly along without really ever deciding what they want to do until they are forced to choose a "good enough" option.

So here's a piece of advice ... whether you're planning a promotion, a marketing strategy, or an awards banquet, put your trust in a media strategist. Particularly one who brings you a few ideas that are well thought out, instead of dozens of catalogs with hundreds of details for you to worry about. A good media strategist will ensure all the details are addressed when you choose the overall strategy from the ideas he or she prepares for you. And as long as you're only half as lazy as you might otherwise be in making this choice, your promotions will be fast and dynamic.